Ella Mills Buys Allplants After Brand Falls Into Administration

Ella Mills, the founder of Deliciously Ella, has recently purchased the brand Allplants after it fell into administration. Allplants will now be combined with Mills' own business "Plants," creating a new plant-based powerhouse. While Allplants products will no longer be sold, Plants will benefit from acquiring the brand's large social media presence.

Plants, a sub-brand of Deliciously Ella, focuses on creating products made from 100% natural ingredients, such as pastas, sauces, veggie burgers, and frozen meals. Mills emphasizes the importance of offering real, nourishing plant-based options in a market that has been dominated by ultra-processed alternatives. Plants products are currently available at various retailers including Waitrose, Ocado, Zapp, and Whole Foods Market.