Ella Mills’ Plants Brand Reveals New Look Celebrating Natural Ingredients

Plants, the plant-based brand by Ella Mills and the team behind Deliciously Ella, has undergone a rebranding process to highlight natural ingredients, ease of use, and taste. The new brand identity, developed by Sonder & Tell and Belief Machines, features oversized ingredients on packaging and bold color blocking for visibility on shelves. The goal of the rebrand is to appeal to consumers who value nutritious meals but are short on time, while celebrating the natural ingredients in the Plants product range.

The rebrand follows Ella Mills' acquisition of the Allplants brand, which has now been integrated into Plants. With products now available at Waitrose and Ocado, the range includes veggie bites, burgers, pasta sauces, pesto, high protein dried pasta, fresh filled pasta, and frozen meals. The updated branding aims to position Plants as a standout brand in a saturated and declining plant-based category, focusing on healthier and less processed options to attract customers back to the fixture.