Ella Mills Unveils Rebrand For Natural Food Brand Plants

Ella Mills, the founder of Deliciously Ella, has revealed a rebrand for her natural food brand, Plants. The brand offers a range of vegan products, such as veggie burgers, dhals, and chilis, with a focus on natural and less-processed ingredients. The rebrand aims to move away from typical plant-based visuals and instead highlight the brand's commitment to natural proteins like beans and legumes.

Plants, established in 2022, offers convenient and nutritious meals for health-conscious consumers. Previously linked to Deliciously Ella, Plants has now become a standalone brand following the sale of Ella Mills' original brand. Recently, Mills announced plans to merge Plants with the AllPlants brand to create a new, natural, and plant-based powerhouse. The rebranded Plants products are currently available for purchase at Waitrose and Ocado.