New York-based Elmhurst 1925 has entered the ready-to-drink protein market with the launch of their Clean Protein line at Sprouts Farmers Market. The four-SKU lineup offers 27g of plant protein per bottle with flavors including Pistachio Crème, Sea Salt Chocolate, Vanilla, and Strawberries and Cream. The products are formulated without gums, seed oils, artificial sweeteners, or artificial flavors, catering to consumers seeking clean-label options in a competitive market.

Elmhurst uses its patented HydroRelease method to create the shakes, avoiding gums, oils, and emulsifiers. The company's commitment to sustainability is showcased through the upcycling of production waste into energy using renewable hydropower. Certified vegan, gluten-free, kosher, and non-GMO, Elmhurst has found an ideal retail partner in Sprouts Farmers Market, known for catering to shoppers interested in ingredient transparency and nutritional discovery, supporting the brand's mission.