Else Nutrition Enters Adult Food Market With New Plant-Based Nutritional Shakes

Else Nutrition, known for its plant-based infant nutrition products, has expanded into the adult food market with the introduction of new ready-to-drink nutritional shakes. These shakes are claimed to be the first whole-food and plant-powered complete nutrition drink for adults, made with ingredients such as almond butter, sunflower protein flour, and buckwheat flour. Each serving provides 280 calories, 14 grams of plant protein, and 26 essential vitamins and minerals catered to meet adult health needs and contain 50% less sugar than leading competitors.

The launch of these adult shakes follows the successful expansion of Else Nutrition's infant nutrition products, as the company aims to meet the growing demand for sustainable, plant-based, and dairy-free products. These shakes are designed to offer an easy-to-digest alternative to traditional dairy-based nutritional supplements. The vanilla flavor shakes are currently available in Canada through Amazon and selected retailers, with plans to introduce additional flavors in the future, and will launch in the US in Q2 2025.