Else Nutrition to Resume Canadian Operations in 2026 via Direct-to-Retail Model

Else Nutrition Holdings Inc. plans to re-enter the Canadian market in early 2026 through a direct-to-retail distribution model. The company, known for its plant-based nutrition products, estimates generating CAD $500,000 in revenue in the first year of its Canadian relaunch. CEO and Co-Founder Hamutal Yitzhak views Canada as a strategically important market for sustainable growth and improved margins.

Else Nutrition initially entered Canada in 2022 through a distribution partner, achieving strong sales in major retail chains before experiencing a decline in late 2024. The company now aims to regain a strong presence in Canada by establishing partnerships with key national retailers, expanding into specialty retail, and enhancing its e-commerce operations. With projections of Canadian sales accounting for 10-15% of US revenues, Else Nutrition looks to solidify its position in the market through its new direct-to-retail model.