Emerald Takes Over Plant Based World Expo from JDE as Sector Outgrows Startup Roots

Emerald Holding, Inc. has acquired the Plant Based World Expo and its associated media platform from JD Events, signaling a transfer of ownership as the event has rapidly outgrown its startup roots. The acquisition includes both the North American and European editions of the expo, as well as the digital content platform PBW Pulse, which will now be integrated into Emerald's portfolio of food-related events. The Plant Based World Expo team will remain in place under Emerald’s ownership, continuing their mission to serve as a hub for plant-based business innovation.

With upcoming editions scheduled for late 2025 in London and New York City, Emerald executives are optimistic about the strategic move into the high-growth plant-based market. This acquisition is seen as a validation of the industry’s potential, providing PBW with the resources needed to continue leading the charge for years to come. The partnership may lead to expanded programming and cross-sector engagement, further solidifying Plant Based World Expo as a key player in the plant-based food industry.