Entrepreneur Timo Kruft is set to take ownership of the Plant FWD platform, a hub for sustainable food innovation. With experience in hospitality, real estate, and event management, Kruft's leadership aims to further develop the initiative and integrate it within the Regio Foodvalley, a hub for food and agricultural technology innovation. The Plant FWD team has expressed confidence in Kruft's ability to drive the platform into a new chapter, ensuring continuity in programming and content for the upcoming 2026 event and beyond.

Kruft's previous success in event management, with ventures like Brouwerij Kleiburg and Neder Groep, will be leveraged in hosting the Plant FWD 2026 event at the Midden Nederland Hallen in Barneveld. Scheduled for April 8-9, the event is expected to offer a larger and more comprehensive program, facilitating discussions and innovations in sustainable food practices. Attendees can anticipate a focus on the future of food and collaborations within the industry, as the platform continues to grow and evolve under Kruft's stewardship.