Esqa: Unilever Pumps $4M in Indonesia’s TikTok-Famous Vegan Cosmetics Brand

Indonesian vegan cosmetics brand Esqa, popular on TikTok, has secured $4 million in funding from Unilever Ventures in a Series B round. Founded in 2016, Esqa offers a range of makeup products that are vegan and Halal-certified, catering to Indonesia's large Muslim population. The brand was created by childhood friends who saw a gap in the market for high-quality, affordable vegan cosmetics in the country.

Esqa's success has been driven by its strong social media presence, particularly on platforms like TikTok, where it has seen significant growth in followers. With plans to expand its brick-and-mortar stores in major cities and continue catering to the growing demand for cruelty-free products in Indonesia, Unilever's investment in Esqa is expected to further boost the brand's presence in the global market.