EU Meat Producers Driving Plant-Based Market Growth in Europe, Part 3

The article discusses how meat producers in Europe have entered the plant-based market, driving growth in the industry. Companies such as Rügenwalder Mühle, Tönnies Group, and InFamily Foods have ventured into plant-based products to meet the growing demand for meat alternatives. These companies have successfully expanded their plant-based product lines, with some reporting that sales of plant-based products have surpassed those of animal protein products.

Rügenwalder Mühle, a German food manufacturer, saw a significant increase in revenue after introducing a vegan product line in 2018. Tönnies Group and InFamily Foods have also created plant-based options under brands like Gutfried and Billie Green, respectively. Danish Crown, one of Europe's largest meat producers, has also launched a range of plant-based products under its brand, The Green Butcher. Overall, these meat producers in Europe are leading the way in driving the plant-based market growth in the region.