Italian pet food brand FORZA10 has partnered with BeneMeat to launch Coolty Meat, a wet dog food containing 26% cultivated meat derived from murine cells. Positioned as the first complete dog food of its kind in Europe, Coolty Meat is formulated as a monoprotein, hypoallergenic diet for dogs with food intolerances. The cultivated meat is produced without antibiotics, hormones, or preservatives, and BeneMeat's production process is entirely slaughter-free.

Palatability testing showed high acceptance rates for Coolty Meat, with a focus on food intolerance management rather than mainstream pet nutrition. This launch serves as a proof point for BeneMeat's end-to-end production technology at commercial scale, and the pet food sector has seen increased interest in cultivated meat due to simpler regulatory pathways. FORZA10 frames the cultivated meat ingredient as a natural extension of its existing focus on dietetic pet food, emphasizing the transparency and purity of the product.