European Vegan Seafood Brand Novish Coming to the US This Fall

European plant-based fish brand Novish, known as Europe's top alternative seafood company, is set to launch in the US this fall. Making their debut at Natural Products Expo East at the end of September, Novish will offer their vegan fish products to US distributors and retailers for the first time. With a growing demand for sustainable meat replacements, Novish's entry into the US market comes at a perfect time as the plant-based meat sector is expected to reach $8.3 billion by 2025.

Novish prides itself on producing sustainable and allergen-friendly vegan seafood products. Free from seven of the top eight allergens, including soy, egg, and nuts, their products focus on clean ingredients and avoid artificial additives and palm oil. With a variety of options such as fishless sticks, bites, burgers, chunks, fillets, and upcoming plant-based shrimp, Novish aims to provide a more sustainable and eco-friendly alternative to traditional seafood. Follow @novish.eu on Instagram for updates on when their products will be available in US stores.