Sir Paul McCartney has joined eight UK politicians in opposing the proposed EU ban on using meat-like terms on plant-based products. The former Beatle and the MPs are urging the European Commission to reject the ban, which aims to prevent terms like 'veggie burger' from being used to market plant-based alternatives.

The ban, which was proposed by French lawmaker Céline Imart, has faced criticism from consumers, the food industry, and European policymakers. The MPs argue that existing legislation already protects consumers and that implementing new restrictions would undermine economic growth, sustainability goals, and the EU's own simplification agenda. They urge the Commission to prioritize plant-based choices rather than block them, as they believe clear labeling is the best approach for consumers, producers, and the future of sustainable European food systems.