Everything We Know and Can’t Wait to Eat From Walmart’s New Plant-Based House Label

Walmart has launched its new plant-based house label, Bettergoods, offering trendy, chef-inspired foods at budget-friendly prices with most items priced under $5. This move comes as major retailers, like Kroger and Target, have also introduced their own plant-based in-house brands to cater to the growing demand for plant-based options.

The Bettergoods brand includes over 300 products across various categories, focusing on affordability and culinary innovation. With a majority of items priced under $5, Walmart aims to attract a broad customer base while offering products in categories such as culinary experiences, plant-based options, and foods made without specific ingredients like gluten. The plant-based pillar of Bettergoods includes items like non-dairy oat milk ice creams, vegan mozzarella cheese shreds, and boxed vegan mac and cheese, reflecting Walmart's commitment to providing unique culinary flavors at an incredible value.