Exclusive: Malaysian Startup Debuts ‘World-First’ Tempeh Beef Mince

Malaysian startup Good Health Farm has introduced the world's first tempeh beef mince, which looks, cooks, and tastes similar to traditional beef mince. The plant-based mince, made from tempeh, textured soy protein, and shiitake mushrooms, aims to provide a cleaner label alternative to other plant-based meat brands. The company, founded by entrepreneurs with experience in growing food brands across Asia, plans to launch more plant-based products in the future.

Priced similarly to premium beef, the tempeh beef mince targets mainstream consumers with its familiar flavor and texture. The company's partnership with a Singaporean chef has led to the creation of ready-to-heat Asian cuisine meals, catering to time-strapped professionals and parents. With sustainability and local sourcing in mind, Good Health Farm's use of tempeh as a key ingredient could help the brand expand into the Malaysian market and beyond.