eLong Hotel Technology, one of China's top hotel groups with over 3,000 properties and 35 million loyalty members, has pledged to make 50% of its menu items plant-based within the next three years. This move is part of a larger trend in China's hospitality industry towards offering more plant-based options in response to consumer demand for healthier and more sustainable dining choices.

The shift towards plant-based menus in China's hospitality sector is driven by factors such as consumer preferences for lighter and healthier dining experiences, government policies supporting alternative protein sources, and the desire for hotels and restaurants to address sustainability concerns. This shift reflects a broader national movement towards healthier and more diversified diets, with government initiatives promoting green, healthy food options and encouraging businesses to offer more plant-based dishes. eLong's commitment to increasing plant-based options aligns with these trends and positions the hotel group as a leader in promoting sustainable dining practices in China.