Exclusive: Vegan Celebrity Chef Matthew Kenney Expands His Plant City Empire to China

Celebrity vegan chef Matthew Kenney is expanding his Plant City empire to China with five food halls inspired by his Providence-based concept. Teaming up with The Wellness Agency, the project will feature 12 to 14 plant-based restaurants per location, with a focus on local chefs and flavors. The food courts are set to open by 2025, showcasing culinary innovation and healthful dining options to cater to a growing interest in plant-based diets in China.

The move comes at a time when Chinese consumers are increasingly seeking safer and more sustainable food options, with a survey showing a willingness to pay more for plant-based meat alternatives. Despite the small plant-based meat market in China, there is a growing interest in other plant-based products such as milk, yogurts, ready meals, and snacks. Kenney's expansion to China is expected to tap into this trend and offer a diverse range of plant-based culinary experiences to a burgeoning market.