MeliBio, a vegan honey brand, has recently pivoted from precision-fermented to plant-based honey with the launch of its sub-brand Mellody. The company is now preparing for a European launch and a Series A fundraising round after successful seed rounds and industry recognition. Despite the shift in product focus, MeliBio continues to develop its precision fermentation process for future product launches.
Mellody's plant-based honey contains ingredients that mimic those found in bee-made honey, with a focus on fructose, glucose, and plant extracts. The company's European expansion plans include partnerships with organic food producers and a focus on market testing and customer feedback. Additionally, MeliBio aims to achieve price parity with traditional honey varieties in 2024 and is considering potential expansion into Asian markets in the future.
*This summary was generated using AI.
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