The article discusses the evolution of veganism over the past decade, highlighting the significant progress made in plant-based eating. However, recent years have seen a slowdown and even reversal of this progress, mainly due to factors such as overhyping of plant-based products as health cure-alls and industry pushback from Big Meat. Despite these challenges, there are still innovations in the plant-based ecosystem, with companies developing new plant proteins and next-generation products.

To rebuild momentum in the plant-based movement, the author recommends rallying around a simple, inclusive call-to-action: Prioritize Plant Protein. This approach focuses on the nutritional benefits of plant protein, such as weight management, gut health, and reduced risk of chronic diseases. While following a fully plant-based diet remains the most effective way to protect animals and the planet, advocating for plant protein can serve as a powerful bridge to reach a wider audience and promote healthier eating habits.