Experts Urge UK Government to Stop Campaign Promoting Meat and Dairy

A group of more than 40 environmental, health, dietary, and animal protection organizations have sent a letter to the UK Government urging them to stop the Let’s Eat Balanced campaign promoting meat and dairy. The campaign, run by a government-sponsored agency, goes against public health and sustainability goals, according to the letter signatories, which include prominent figures like Dale Vince OBE, Greenpeace, and Caroline Lucas.

New research from the Vegan Society revealed that a majority of respondents in a nationwide poll did not understand the daily limit of red and processed meat recommended in official dietary guidance. Vegan environmentalist Dale Vince emphasized the importance of promoting plant-based foods over meat and dairy for the health of people and the planet. The letter calls on the government to instead focus on driving up the consumption of fruit, vegetables, and whole foods and communicating the health and sustainability benefits of plant-based options to the public.