‘Fake News About Fake Meat’: New Guide On Alternative Proteins

Animal advocacy group Viva! has released a guide called 'Fake News About Fake Meat' that debunks myths surrounding alternative proteins, highlighting their benefits and the risks associated with animal-derived meats. The guide also addresses the misconception that meat and dairy alternatives are overly processed, citing recent reports that show plant-based alternatives are generally better for human health, the environment, and animals.

Viva!'s guide includes a breakdown of nutritional information for common plant-based and animal-based products, showing that some alternatives have as much or even more protein than their animal-based counterparts. The guide also emphasizes the health risks associated with consuming animal products, such as their classification as Group 1 carcinogens by the World Health Organization. Viva! aims to make veganism accessible to all through resources like this guide and collaborations with organizations like Vegan Strong PlantBuilt to provide sports nutrition resources and high-protein meal plans.