Fazer Launches Renewed Oat Gurt Range as Study Shows Finns Are the World’s Biggest Plant-Based Yogurt Consumers

Finnish food company Fazer has revamped its plant-based oat gurt range, enhancing the flavour, texture, and packaging of the products. The new Aito Smooth range offers six different flavours, all enriched with vitamins and calcium, and made in Finland from locally sourced oats. Consumer tests have shown positive feedback, with two-thirds of plant-based yogurt buyers preferring oat-based options.

A study by Fazer revealed that Finns are the largest consumers of plant-based yogurts globally. Taste, health benefits, and sustainability are key factors driving Finns to choose these products. With the new range, Fazer aims to provide consumers with a delicious and responsible choice that supports well-being, without compromising on taste or quality.