UK-based fermented vegetable brand Symplicity has launched its first retail products at Waitrose supermarkets. The brand's meat-free alternatives, including burgers, sausages, and 'nduja, are made by slowly fermenting mushrooms, onions, and beetroot to create natural, flavorful products. These items are high in plant points, offering more protein and fiber with less saturated fat and calories compared to other similar products on the market.

Founded by chef Neil Rankin, Symplicity's products have been developed in professional kitchens and are now available in over 1,000 UK restaurants and caterers. The brand's focus on fermentation as a way to build flavor naturally has led to its success in the restaurant industry and its recent expansion into retail. With a commitment to reducing waste and creating versatile, easy-to-use products, Symplicity aims to provide vegetable-first meal inspiration for consumers looking for a meat alternative that is both tasty and nutritious.