Ferrero to Finally Launch Vegan Nutella in Europe This Autumn

Ferrero, the confectionery giant, is set to launch a vegan version of its iconic Nutella spread in Europe this autumn, coinciding with the spread's 60th anniversary. The new plant-based Nutella, titled Nutella Plant-Based, will debut in select European countries and carry a vegan certification label on its packaging. The ingredient change to make Nutella vegan is minor, as the only non-vegan component is skimmed milk powder, which accounts for a small percentage of the spread's composition. The launch aims to cater to the growing demand for plant-based products, target the flexitarian market, and provide an option for those with lactose intolerance or dairy allergies in Italy.