Ferrero to Launch Plant-Based Nutella in Italy

Ferrero, the Italian multinational confectionery company, has announced plans to launch a plant-based version of its iconic Nutella spread in Italy this autumn. The new spread, aimed at flexitarians and lactose-intolerant individuals, will be certified vegan and will replace milk powder with a plant-based ingredient. Despite this change, the plant-based Nutella will still contain palm oil, which may raise concerns among ethical consumers.

Rumors of a plant-based Nutella first surfaced last December when Ferrero registered the trademark "Nutella Plant-Based" with the Italian patent office. The move comes as the market for plant-based products continues to grow, with retail sales reaching nearly €681 million in Italy in 2022. Ferrero's decision to launch a plant-based Nutella reflects its commitment to exploring new categories and staying ahead of emerging food trends, leveraging the innovative spirit and experience of its global brands.