LÄRABAR is introducing LÄRABAR Protein, a protein bar that delivers 10-12 grams of plant-based protein per bar while maintaining the delicious taste the brand is known for. This new bar comes in three flavors: Peanut Butter Chocolate, Cinnamon Nut, and Lemon, offering a variety of options for consumers. With a focus on taste and quality, LÄRABAR Protein bars are vegan, gluten-free, and non-GMO.

Scott Baldwin, VP and Business Unit Director for Bars at General Mills, emphasized the company's commitment to creating a protein bar that truly embodies the taste of LÄRABAR while also meeting the protein needs of consumers. LÄRABAR Protein bars are meant to be a convenient and satisfying snack option for various occasions. They are available in five-count packs and single bars at major retailers nationwide, providing a convenient and tasty protein option for consumers looking for a healthy snack.