Alpro, a plant-based brand owned by Danone, is launching Meal to Go, a line of meal replacement drinks packed with protein and micronutrients. The move comes as Alpro aims to stay ahead of food trends and consumer demands in 2026, following a single-digit growth in the plant-based dairy market last year. The European non-dairy leader is tapping into the rapidly expanding meal replacement drinks category, offering drinks with a base of soy and oat milk, 20g of plant protein, fibre, omega-3 fatty acids, and 26 vitamins and minerals.

With the rise of weight-loss medications like GLP-1 drugs and increasing demand for protein and fibre, the European market for meal replacement products is set to double by 2033. Alpro's focus on health and nutrition, as seen in its Meal to Go range and children-focused fortified milks and yoghurts, positions the brand to succeed in this space. By emphasizing taste and health, Alpro is leveraging its marketing strategy to appeal to consumers seeking plant-based, nutrient-rich options in the market of meal replacement products.