First Dairy. Then Oat Milk. Now Booze. Why Elmhurst Keeps Getting Weirder (and Better).

Elmhurst 1925, originally a dairy company, has reinvented itself multiple times over the years. After shifting its focus to plant-based milk in 2017, the brand is now entering the alcohol market with the launch of Good Day, Darling. These oat-brewed amber spritzes are gluten-free, sugar-free, and have an ABV of 4.1 percent, aligning with the brand's commitment to providing better-for-you options.

The move towards oat-based alcohol is gaining traction, with other brands like JetBlue and Scottish distillery Nc'nean also embracing this trend. Oat farming is known for its low-emission, soil health benefits, and water efficiency, making it an attractive option for environmentally-conscious consumers. Elmhurst's expansion into the alcohol market and commitment to offering high-quality, plant-based options further solidifies its position as a leader in the better-for-you category.