First GRUBBY x Allplants Frozen Vegan Ready Meals Set To Launch This Week

GRUBBY is set to launch a new frozen vegan ready meal range, featuring nine original Allplants recipes, including favorites like Miso and Tamari Buddha Bowl and Nduja Rigatoni. Five out of the nine frozen ready meals will be available for purchase starting August 22. This move comes after Allplants, a vegan ready meal producer, entered administration in late 2024.

GRUBBY, the UK's leading plant-based recipe kit company, plans to expand its ready meal lineup to 15 options by the end of 2025. The company aims to make eating more plants effortless and impactful, with each meal offering an average of 23g of protein and 13 "plant points." These ready meals are targeted towards busy, health-conscious urban professionals and can be prepared in minutes using a microwave, oven, or frying pan. Prices start at £4.84 per serving for 15-16 packs, appealing to those seeking convenient, delicious plant-based meals without compromising on taste or convenience.