Fleury Michon Buys Allplants Outright, Gaining a UK Sales Base for its Plant-Based Range

French food manufacturer Fleury Michon has acquired UK brand Allplants, known for selling plant-based products in British supermarkets. The deal, which closed on October 20, includes Allplants' commercial operations, team, and brand rights. Allplants will now serve as Fleury Michon's commercial base for selling its own plant-based range in the UK.

Allplants had previously changed ownership twice within two years, with co-founder Ella Mills remaining involved as a brand ambassador. Fleury Michon sees potential for growth in the UK plant-based market, which is more developed than the French market. The acquisition allows them to tap into new opportunities and expand their plant-based range into the UK.

Fleury Michon, a family-controlled company based in France, first entered the plant-based category in 2023 through a partnership with Swiss brand Planted. They have since launched various plant-based sliced products made from a variety of legumes. Mills expressed pride in their work together and noted the success they have achieved in the plant-based space, marking a new chapter in their entrepreneurial journey.