Flora Moves To ‘Disrupt’ The Market With New Vegan Cream

Popular spread brand Flora has introduced two new vegan cream products in an effort to disrupt the creams category in UK supermarkets. The Flora Plant Cream, previously used by businesses like Caffe Nero and The Ivy, will now be available to the public in single and double varieties. The brand boasts that the double cream is easy to whip, doesn't curdle or split, and allows home cooks to recreate restaurant recipes with ease.

The global vegan cream market is currently valued at USD $413.9 million and is expected to grow significantly in the coming years. In comparison to other dairy-free markets like vegan milk and plant-based cheese, the cream market is relatively small. Flora hopes that its new vegan cream products, part of the "Skip the Cow" campaign which promotes dairy-free alternatives, will encourage more consumers to choose plant-based options and reduce their environmental impact.