Flora Partners With Gordon Ramsay to Build on Success of Award-Winning “Skip the Cow” Campaign

Plant-based butter and spread brand Flora has collaborated with renowned chef Gordon Ramsay on a new ad campaign titled "Skip the Cow", aiming to showcase the versatility and taste of Flora in cooking and baking. In a 20-second ad, Ramsay is seen endorsing Flora's plant-based butter, emphasizing its performance and flavor in creating delicious dishes. The partnership reflects Flora Food Group's commitment to providing sustainable, plant-based alternatives without compromising on taste or quality.

The collaboration with Gordon Ramsay comes after Flora's parent company, Upfield, rebranded to Flora Food Group to highlight its mission of offering affordable and sustainable products compared to dairy equivalents. All Flora spreads have been vegan and palm oil-free since late 2023, aligning with the company's dedication to providing environmentally conscious options. Ramsay's endorsement of Flora's plant-based butter signifies a shift in his views on vegan diets and emphasizes the product's rich taste and creaminess in various culinary applications.