Followfood Launches New Vegan Products Following 50% YOY Growth of Vegan Sales

German sustainable food pioneer followfood has experienced strong growth in its plant-based sales, recording a 50% increase compared to the previous year. This growth is attributed to the company's commitment to sustainability and transparency in food production, with over 150 products, including plant-based options. To further fuel growth, followfood has launched 20 new organic innovations, including vegan chocolates, pea-based tuna alternatives, and other plant-based products.

Founded in 2000 as Fish & More GmbH, followfood has since rebranded itself to focus on sustainable agriculture and transparent food production. The company's products, known for their quality and sustainability, are available in organic specialist shops and supermarkets across Germany, as well as in other European countries. Despite challenging economic conditions, followfood remains committed to providing sustainably delicious and modern products, with a projected turnover of €75 to €80 million in 2024.