Jamie Oliver has introduced six new plant-based products in 325 Walmart stores across the US, including varieties like Spiced Pineapple Rice and Mega Med Grains. Scooter's Coffee has followed in Starbucks' footsteps by dropping the extra charge for dairy-free milk, a move that was applauded by animal rights organization Mercy for Animals. Salt & Straw has launched a new vegan flavor for February, featuring Hazelnut Chocolate Cookies and Cream.

In other news, Heura is targeting medical students in Barcelona with a plant-based campaign, while the founder of vegan meat brand THIS has launched a new animal welfare organization called A Bit Weird. PlantBaby has raised $4 million to expand its range of dairy-free milk products for children, and major Israeli drink company Central Bottling Company is moving into dairy-free products made with microalgae. Additionally, French vegan cheesemaker Jay&Joy has acquired a competitor after securing €2 million in funding, and Acme Smoked Fish is starting to distribute plant-based smoked salmon to food service customers. European consumers are also shifting towards more planet-friendly diets, with over half of respondents in a recent poll saying they have changed their eating habits to be more eco-friendly in the last two years.