Food News of the Week: Oatly Joins the Matcha Craze, a Fried Ice Cream Cookie, and Quorn Gets a $24 Million Glow-Up

The food world is abuzz with the latest trends, including the rise of matcha beverages and innovative new smoothies hitting the market. Oatly has jumped on the matcha craze with their Matcha Latte Oat Drinks, while Pressed Juicery has introduced Wellness Smoothie Multipacks at Costco. Starbucks is also getting ahead of the game with pecan oat milk drinks for the upcoming fall season.

In other exciting news, Hippeas and Grillo's Pickles have collaborated on Dill Pickle Puffs, Insomnia Cookies has launched a fried ice cream-inspired vegan cookie, and Jampa restaurant in Thailand is offering a plant-forward menu. Quorn has secured over $24 million in funding for product improvements, while Avaline's organic wine brand has teamed up with Stella McCartney for a stylish new label. Additionally, Tequila Flora has introduced creamy tequila drinks, and the alternative protein industry saw over $443 million in investments in the first half of 2025.