Foodvalley’s UPcycled4Food Initiative to Advance Circular Solutions in Meat & Dairy Alternatives

Food innovation hub Foodvalley has launched the UPcycled4Food initiative, aimed at integrating upcycled ingredients into mainstream food production. This initiative, funded by the Laudes Foundation, will initially focus on bakery and confectionery, as well as meat and dairy alternatives. The goal is to address the challenge of food waste reduction and to provide a clearer value proposition for retailers and food service providers to adopt upcycled products.

The programme will be carried out in two phases: first, developing fictional food items that combine upcycled and conventional ingredients, and second, evaluating real upcycled products entering the market. By collaborating across the food value chain and providing clear metrics for product comparison, Foodvalley hopes to make circular solutions more accessible and mainstream. They are currently seeking partners to participate in both the development and evaluation phases of the initiative.