Former Mycorena CEO Launches SMAQO with Focus on Direct-to-Consumer Fungi Products

Ramkumar Nair, former CEO of Mycorena, has launched SMAQO, a new venture focused on fungi-based food products to directly reach consumers. Nair identified a gap in the market where innovative products struggled to connect with everyday consumers due to a heavy reliance on large food companies for manufacturing and distribution. With SMAQO, Nair aims to offer high-quality fungi protein-based alternatives like meatballs and burgers, known for their nutritional benefits and sustainability advantages over traditional animal-based proteins. The company plans for global expansion while following an asset-light strategy that prioritizes technology, branding, and early consumer engagement.

SMAQO's focus on fungi protein, specifically mycelium, highlights its natural umami flavor, fiber-rich meat-like texture, and efficiency in resource usage, making it an eco-friendly protein source. Nair's approach emphasizes the importance of creating nutritious and affordable products that resonate with consumers' needs. By initially launching in the Nordic region and aiming for wider global reach, SMAQO is poised to capitalize on the growing popularity of fungi protein as a sustainable and nutritious alternative in the protein market.