Moritz Möller has been appointed as Germany Director for Madre Brava, a climate advocacy organisation focused on promoting sustainable, healthy, and affordable diets. Previously serving as chief marketing officer and executive board member at Planethic Group AG (formerly Veganz), Möller played a key role in the company’s €47.6 million initial public offering and led branding efforts in the plant-based sector. In his new role, Möller will work on expanding plant-based offerings in German supermarkets, with the goal of encouraging consumers to choose a more sustainable diet.

Madre Brava collaborates with leading German retailers, such as Edeka, Rewe, Aldi, and Lidl, whose market share exceeds 75%, to explore cost-effective ways to reduce emissions through adjustments in product assortments and category management. As part of an interdisciplinary team of scientists, communication professionals, food system experts, and activists, Möller will contribute to advancing the organization's mission to influence food system structures and promote protein diversification to reduce climate impact.