France Overturns Restrictions on Plant-Based Food Labels After EU Ruling

The French Council of State has overturned government decrees that prohibited plant-based food producers from using meat-related terms in their marketing, following a ruling by the European Court of Justice. This decision allows plant-based companies in France to continue using terms like "steak" and "sausage" in their product labels.

La Vie, a French alternative protein brand, celebrated the ruling as a victory against pressure from intensive livestock farming lobbies. The decision reflects ongoing disputes in the European plant-based sector over food labelling regulations, with plant-based companies arguing that clear descriptors help consumers understand product usage. The ruling sets a legal precedent across the EU, reinforcing the authority of European regulations in governing plant-based food labelling.