France’s HappyVore Launches Plant-Based Ham Made From Pea Protein

French plant-based meat startup HappyVore has launched a new ham alternative made from textured pea protein and bean protein concentrate. The plant-based ham contains 20g of protein per 100g and has received a Nutriscore of A, the highest possible. It is also a source of protein and is said to generate four times fewer emissions than conventional meat-based ham. The product is free of major allergens and has already been voted Saveur de l’Année (Taste of the Year) 2025 by consumers, making it ideal for use in sandwiches, croque-monsieurs, and more.


This launch follows HappyVore's introduction of plant-based allumettes made from pea protein in 2023, featuring a short ingredients list and being rich in protein and fibre. Last year, the company also introduced two new products called Croq’Coulis, catering to the growing demand for less processed plant-based foods. CEO and co-founder Guillaume Dubois expressed a desire to help the French transition to a more plant-based diet, stating that the new products encapsulate what HappyVore aims to achieve.