Norway is leading the way in animal welfare by phasing out fast-growing chicken breeds by 2027. These "Frankenchickens" are bred for quick slaughter but often suffer health issues. The country has also committed to ending chick culling, a common practice in the egg industry, in an effort to improve chicken welfare. Other countries are urged to follow Norway's example.

Consumers can advocate for better chicken welfare by supporting in-ovo sexing technology and choosing plant-based alternatives to meat and eggs. Vegan chicken brands offer realistic options, and plant-based companies like Just Egg provide alternatives to traditional eggs. By making conscious choices, consumers can support animal welfare and environmental sustainability in the food industry.