French Supermarket E.Leclerc Launches Végé Line with 45 Affordable Plant-Based Products

French supermarket E.Leclerc has introduced a new sub-brand called Végé under its private label Marque Repère, offering around 45 affordable plant-based products. The range includes items like plant-based nuggets, sausages, desserts, and beverages, priced similarly to their animal-based counterparts. These products aim to provide accessible options for both vegetarians and those looking to explore plant-based foods, with a significant portion of the range being vegan.

E.Leclerc's Végé line is currently available at a discounted price until March 29, positioned in the deli, fresh, and plant-based beverage sections of the store. The retailer emphasizes the affordability of these products, encouraging consumers to enjoy plant-based meals at prices comparable to traditional meat products. By offering accessible and budget-friendly plant-based options, the brand aims to promote plant-based eating as a means to potentially reduce environmental impact.