French Vegan Cheese Brand Launches Camembert In The UK

French vegan cheese brand Jay & Joy is introducing its vegan camembert, named "Albert," in the UK. Made from cashew nuts and soy using traditional cheesemaking techniques, Albert offers a melting center, smooth texture, and delicately bloomed rind, mirroring the characteristics of traditional camembert. The cheese evolves in flavor over time, transitioning from a creamy mildness to more complex notes, perfect for baking or enjoying as part of a cheese board.

In addition to Albert, Jay & Joy offers a full range of vegan cheeses including Roquefort, goat cheese, brie, and Maroilles. Following a recent €2 million funding round, the company acquired Les Nouveaux Affineurs, expanding its production capacity for further European market expansion. With the growth of vegan cheese brands like Jay & Joy, experts predict the global vegan cheese market to reach $7.10 billion by the end of the decade, a significant increase from its 2021 value.

Other artisanal vegan cheese brands like Miyoko’s Creamery and La Fauxmagerie are also gaining popularity, catering to cheese enthusiasts looking for plant-based alternatives. As Jay & Joy enters the UK market, it invites all consumers, including those new to plant-based alternatives, to discover the rich and indulgent flavors of Albert and other vegan cheeses available.