UK-based fresh oat milk brand Oato has gained a significant listing at almost 300 Tesco stores, marking a major milestone for the company. The launch includes two products, Oato Fresh Barista Oat 1 Litre and Oato Fresh Barista Oat 1 Pint, which are not UHT like most other milk alternatives and are made in the UK using 100% British oats.

Oato has been experiencing impressive growth, securing listings at hundreds of other stores such as Waitrose, Sainsbury’s, and Ocado. Sales of Oato’s 1 litre oat milk have grown nearly fourfold in 2025 compared to the previous year, making it the UK's fastest-growing fresh oat milk brand. Founder Carl Hopwood expressed excitement about the partnership with Tesco, stating that oat milk is for everyone and Oato is leading the charge in providing great-tasting, fresh, and affordable oat milk to a wider consumer base.