British producer Oato has gained a listing with online retailer Ocado for its fresh oat milk products, Fresh Barista Oat 1 Litre and Fresh Barista Oat 1 Pint. Made with 100% British oats and packaged at a solar-powered site in Lancashire, Oato's milk alternatives have a low carbon footprint. The brand has quickly become the best-selling oat milk brand on British milk rounds and has achieved a Top 3 Rate of Sale in Major Multiples channels.

The momentum for Oato continues to grow, with recent launches in Sainsbury's and partnerships with other retailers like Waitrose and milk round partners such as Modern Milkman. Oato founder Carl Hopwood attributes the brand's success to its high quality, locally sourced ingredients, convenience, and affordability, along with being fresh rather than UHT. As UK consumers prioritize these factors in dairy alternatives, Oato stands out by meeting all these criteria within the category.