Fresh Oat Milk Brand Oato Launches at 375+ Sainsbury’s Stores UK-Wide

British-made fresh oat milk brand Oato is expanding its presence in the UK by launching in over 375 Sainsbury's stores. Unlike most oat milk brands, Oato's products are made fresh and not UHT, using 100% British oats to keep their carbon footprint low. The brand's bottling site in Lancashire is solar-powered, further emphasizing their commitment to sustainability.

Oato first entered the retail market last year and has quickly gained popularity, with its Fresh Barista Whole 1 Litre product being the top-performing item in the Chilled Dairy Alternatives category. The brand's success has presented challenges in meeting demand, prompting them to move to a state-of-the-art facility to accommodate growth. Oato's partnership with Sainsbury's marks another important milestone in their journey to becoming a leading dairy alternative brand in the UK.