Friends & Family Adds Cultivated Quail Broth Toppers to Its Singapore Pet Food Line

Friends & Family Pet Food has expanded its product line in Singapore by introducing broth toppers made from cultivated Japanese quail. These toppers come in two functional formulas, Skin & Coat Glow and Teeth & Gum Care, for both dogs and cats. The company prides itself on providing postbiotics within the meat and broth rather than added separately, offering nutritional benefits such as improved skin health and oral care without the need for brushing.

Founder and CEO Joshua Errett aims to provide consumers with more value at a lower price point compared to traditional premium pet food products. Friends & Family's cultivated meat products, including the new broth toppers, are sold direct-to-consumer and through retailers in Singapore. The company is also working on developing cultivated seafood pet products, with a focus on providing innovative and nutritionally balanced options for pets in the Asian market.