From Burger King To IHOP, Impossible Foods Does Foodservice Collabs Right

Impossible Foods has been successful in partnering with various F&B chains, such as IHOP, Burger King, Starbucks, and Disney, to bring its plant-based meat products to a wider audience. Unlike many other alt-meat collaborations, Impossible's deals with these chains have been long-standing and continue to thrive. This success in the foodservice sector comes at a time when the plant-based meat industry is facing challenges in the US, with sales flatlining and some companies ceasing operations.

The latest partnership with IHOP further solidifies Impossible's success in the foodservice market, with the plant-based category becoming increasingly important for restauranteurs. According to a report by the Plant Based Foods Association, foodservice operators in the US anticipate higher or consistent sales of vegan food and beverages in the coming year, with a majority planning to maintain or expand their selection of plant-based meat alternatives. Impossible's ongoing collaborations with major F&B chains showcase its ability to navigate the challenges of the industry and continue to drive growth in the plant-based sector.