Italy has seen a significant increase in the consumption of plant-based meat, dairy, and other products, with a growth of nearly 11% since 2023. The shift towards plant-based food is driven by health concerns, with many Italians choosing vegan alternatives to diversify their diet, increase plant protein intake, and maintain a balanced and sustainable diet.

The market performance of plant-based alternatives in Italy has seen a rise in sales of meat analogues, plant-based milk, and dairy-free yogurt. The trend towards plant-based eating is not only embraced by vegans and vegetarians but also by those looking to add more plants to their diet. Additionally, plant-based products offer economic benefits for Italy, with potential self-sufficiency gains and job creation in the industry projected for the future.