From Samosas to Momos, India’s High Time Foods Eyes Familiarity with Plant-Based Protein Snacks

High Time Foods, a food tech startup in India, is introducing a plant-based snacking range that incorporates protein into familiar favorites like samosas, kebabs, and momos. The company aims to make it easier for consumers to consume more protein by boosting the macros in these traditional snacks without compromising on flavor. High Time Foods uses pea protein and wheat protein to create products with up to 40g of protein per pack.

The company's focus is on making everyday Indian food more nutritious and protein-rich, without labeling the products as "plant-based." High Time Foods aims to target busy millennials and families looking for clean ingredient snacks with added protein. They plan to expand their product range and target quick commerce markets in major cities in India. High Time Foods recently closed a funding round and is looking to raise more capital to scale their consumer brand in the country.